Course curriculum

  • 1
    Introduction
  • 2
    Essential Tools Needed in Search Engine Marketing
    • Domain Name
    • Hosting
    • Landing Page Builder
    • WooCommerce
    • Graphic Design Tools
    • Facebook Page - To Access Facebook Pixel
    • Google Analytics
    • Google Ads Account
    • Google for Retail -Google Merchant Center
    • Google Search Console
    • Bing Microsoft Ads Account
  • 3
    Setting Up an Ecommerce Website
    • Purchasing Domain + Hosting
    • Setting Up Business Email
    • WordPress Installation
    • Theme & Woo Commerce Installation
    • Viewing Templates
    • Template Installation
    • Setting Up Store as Homepage
    • Logo Design
    • Uploading Media & Image
  • 4
    Setting Up WooCommerce
    • Mpesa Plugin
    • WooCommerce General Setting
    • Setting up Shipping Zones
    • Setting Up Nation Wide Delivery Fee
    • WooCommerce Shipping Options
    • Woocommerce Product Cart Setting
    • Setting Up Payment Getaway
    • Account Setting & Privacy
  • 5
    Adding Products to Woocommerce
    • Adding Product Category
    • Adding Sub Categories
    • Replacing Products in Your Store
    • Uploading Products to Woocommerce
    • Setting Up Attributes
    • Setting up Color Attribute to Product
    • Setting Up Color, Size attribute and Different Prices
  • 6
    Setting Up Essential Pages
    • Setting Up Essential Pages
    • Return & Refund Policy
    • Shipping Policy
    • Privacy Policy
    • Terms & Services
    • Creating Contact Us Page
    • Creating About Us Page
    • Website Header
    • Changing Header Color
    • Adding Copyright & Social Media Icons to footer
    • Creating Upper Footer
    • Install live chat
    • Creating Homepage
  • 7
    Enabling Website Data Collection
    • Chrome Essential Extensions
    • Header Footer Plugin
    • Setting up Google Tag Manager
    • Setting up Google Analytics
    • Connecting Facebook Pixel With Website
    • Setting up Google Console
  • 8
    Getting Started With Google
    • Setting up a Google Ads Account
    • Converting Your Ads Account to Expert Mode
    • Setting up Conversion Tracking
    • Connecting Google Analytics With Google Ads
    • Enabling Demographics in Google Analytics
    • Setting Up Google Ad (Part 1)
    • Google Ads General Settings
    • Keyword Search with Google Keyword Planner
    • Keyword Wrapper
    • Publishing Your Google Ad
    • Changing Bid and Budget in Google Ads